Hub City Days

Hub City Days - Explore Marshfield

Hub City Days sure has come a long way from the small festival that started 14 years ago, to the vibrant, exciting event in store for this year.  Find a full list of event on this page, along with links to more information. You may also download the 2017 Event Brochure here.

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Duathlon & Kid's Duathlon

HubCityRunningwebBoth races are hosted at the UW-Marshfield/Wood County and proceeds go to benefit Marshfield Clinic’s Center for Community Outreach Youth Net Program.  Youth Net is a youth development program serving 8-18 year olds living in the Marshfield area. The program targets educational and academic success, development of personal and social skills and participation in recreational activities and supervised community service opportunities.

For more information on participant pricing or to register visit:

Friday Night Kid’s Duathlon!
Ages 6-8   - ¼ mile run, 1.5 mile bike ride and ¼ mile run
Ages 9-12 - ½ mile run, 2 mile bike ride and ½ mile run

Friday, July 28th
4-6 p.m.     Packet pick-up @ UW-Marshfield/Wood County
4-6 p.m.     Kid’s Duathlon Registration 6:30 p.m.   Race start for all-new Kid’s Duathlon

Saturday, July 29th
7:00 a.m.    Registration and packet pick-up
9:00 a.m.    Race start

Brew Fest

BrewFest_4webJuly 29th, 2017
600 Block on Central Ave.
Time: 12:30 p.m. - 4 p.m.

The 12th Annual Brew Fest gives you the opportunity to sample beers from distributors all over Wisconsin, all while enjoying Live Music on the Main Stage.  Participants receive a complimentary tasting glass with their ticket. Tickets are $25 in advance and $30 at the door. Tickets available at Nutz Deep, BrewPub, or online here. MUST BE 21 TO ENTER.

 “Breweries from all over Wisconsin come together to give Marshfield a taste of one of Wisconsin’s finest traditions,” said Angie Eloranta, Main Street Marshfield Executive Director.“Dewey Schutz from Nutz Deep II has been leading the charge on Brewfest for many years now. With his contacts in the beer industry, we’ve been able to get a diverse amount of breweries to come and sample their beer.”

Brew Fest Breweries

Central Waters
Sand Creek
Fox River
Great Lakes
Wisconsin Brewery
Karbon 4
Ballast Point
Three Floyd
Capitol Brewing
One Barrel Brewing
Potosi Brewing
Hillsboro Brewing
Blue Heron BrewPub

“Brew fest has been so popular at Hub City Days for many years now because it brings people together, families, reunions, etc… to relax, have fun, and discuss the wide range of beers that they are able to taste," said Eloranta.

See you there!

Car Show

July 29th, 2017 
Downtown, Free Entry.
Time: 10:00am - 5:00pm

One of the biggest car shows in the midwest, car enthusiasts travel from all over the country to experience the Hub City Days’ Car Show in downtown Marshfield.

“We have people coming from out of state for this car show and the word is spreading. The car show has blown up over the past few years with Rodney Feltz as the car show programmer," said Angie Eloranta, Main Street Marshfield Executive Director. “Last year, they had a little over 400 cars and he expects it to continue to grow.”

Even if not a car enthusiast, Eloranta said anyone can enjoy the show.

“Even if you’re not a car enthusiast you will be amazed at all the different kinds of cars out there, ones that you don’t ever see on the road that people just have locked up in their garages and continue to work on,” she said.

While exploring the many cars and chatting with their owners, visitors can enjoy a variety of other sights and sounds during Hub City Days.

“This event is unique because it’s not just a car show,” said Eloranta. “We have a lot of other activities going on as well. The car show is definitely gaining a lot of popularity across borders and it’s bringing people to our town, giving us the attention we need as a smaller community and it’s bringing in tourism.”

Past years for the event have boasted beautiful weather, Eloranta hopes for another sunny day this year.

“We always have to hope for a sunny day, because rain can really hinder the attendance of a car show, but the last few years we’ve been really fortunate,” she said.

Hub City Days Sponsors

Map of Hub City Days

Event Line-up

Friday - July 28th

Street Banquet (6:00)
200 block. Ticket available online at or at the Holiday Inn.

Friday Night Kid's Duathlon (6:30)
Event Held at UW-Marshfield/Wood County
2000 W. 5th.
Registration 4-6pm and race at 6:30pm.

Movie on Central (Dusk)
Bring your blank, lawn chairs, and set up to enjoy an outdoor family-friendly movie night on the street! Movie shown on inflatable big screen located on 300-400 block of Central Ave.

Saturday - July 29th

Hub City Days Duathlon (7:00am) - Race (9:00am)
Event Held at UW-Marshfield/Wood County
2000 W. 5th.
Registration 7am and race at 9:00am.
2 mile run / 15 mile bike/ 2 mike run

Hub City Hoops 3-on-3 Youth Basketball (10am)
4th-8th Grade Boys & Girls, W 6th Street.

Concession Stand (9am-4pm)
6th Street and Central Ave.
Organized by Marshfield Young Professionals.

Choo Choo Train Rides
Sponsored by Marshfield Fair Board & Marshfield Clinic

Hiller's Bouncy House
5th St. and Central Ave

Food Vendors (12pm-11pm)

Car Show (10am-5pm)
Free Entry - Check in at the BMO Harris Parking Lot.

Dance & Martial Arts Demonstrations (10am, 11am, 12pm, 1pm, 2pm)
5th St. and Central Ave.


Beer Garden (Noon-11pm)
600 Block - in front of City Hall

Hub City Days Brew Fest (12:30pm-4pm)
11th Annual Brew Fest! Sample beers from distributors all over Wisconsin. Receive a complimentary tasting glass with your ticket.

Event Line-up

Saturday - July 29th

The Amazing Race - Marshfield Edition
(9:30am Check In/Registration | 10:00am Race Starts)
Teams of two. $50/team Registration Table at the Corner of West 2nd & Central. Organized by the Personal Development Center.

Upham Mansion Native American Artifact Identified & Demonstration
212 W 3rd Street, Guided Tours. Call 715-387-3322 for info.

Live Music on Main Stage featuring "Jorgensen/Tagg" (12:30-4pm)
600 block

Central Wisconsin's Got Talent Auditions (4-7:00pm)
West 6th Street and Central Ave

NEW! KLM Entertainment Presents Electr-City for Teens (7-11:00pm)
Enjoy Electric Dance Music (EDM), Pop, and RAVE music! Located in the Milwaukee Parking lot off of Chestnut & 5th Street.

Street Dance featuring "RPM" (7pm-11pm)
Entertaining live music lovers for decades, RPM has established itself as one of Wisconsin’s premier live music acts. With an ever evolving cover song list that blurs genres from classic and new rock, to country, to the latest pop smashes, this five piece band can do it all. Join on us on the 600 block.